Customer Data Platforms

In today's data-driven business landscape, understanding customer behavior is vital for delivering personalized and meaningful experiences. This behavior data is equally essential for tailoring up-selling and cross-selling strategies.
A Customer Data Platform (CDP) empowers businesses to aggregate, analyze, and utilize customer data, enhancing engagement, marketing effectiveness, and overall business growth. At Kilterset, our deep experience in CDP development spanning various industries, has allowed us to witness firsthand the transformative impact they deliver.

Features

At the root of a CDP is a 360-view of customers based on numerous sources of data. To achieve this 360-view a number of features and capabilities compose a CDP.

• Data Integration can be managed through CRMs, marketing automation, e-commerce platforms and more. These integrations ensure a comprehensive and complete view of customer interactions.
• Data Unification covers the resolution of identity by eliminating duplicates. This unification enables a business to understand customer behaviour and preferences across many systems.
• Real-time Data Processing is necessary to allow a business to properly respond to customer interactions and behaviours. This also enables personalized and timely marketing campaigns as well as customer service interactions.
• Personalization is an important outcome of CDP development. As the platform comes together, it can enable personalized product recommendations, content, and marketing messages.
• Customer Analytics drive insights into customer data such as their behaviour, preferences, and engagement patterns. These analytics can in turn inform marketing strategies, product development, as well as customer service initiatives.
• Compliance and Data Governance are accommodated via a CDP, often through in-built features. CDPs can provide tools for data consent management and help businesses adhere to best-practices as well as regulations defined by GDPR and CCPA.

Benefits

A CDP offers substantial benefits, notably enhancing customer experience through personalized interactions that boost satisfaction and loyalty. Centralizing and unifying data under a CDP strengthens marketing endeavors, enabling more effective targeting with personalized recommendations. Additionally, a CDP streamlines marketing operations, minimizing manual tasks and optimizing team allocation by extracting value from unified data.

We've been here before

With extensive experience spanning Telecommunications, Hospitality, and Healthcare, Kilterset excels in developing CDPs. Whether initiating new projects or enhancing existing systems, we specialize in unifying, integrating, and personalizing data to empower businesses and delight customers.